Catrina Kendrick, owner of Catrina’s Ranch Interiors, is Main Street Boerne’s newest tenant. While she might be new to the location and downtown Boerne, Catrina has years and years of experience and history in town, and is excited about bringing that knowledge and passion to the central portion of Boerne.
Kendrick, originally opening a location on South Main Street (behind the old location for Texas Meat Co) quickly outgrew that location and needed to expand. She begins, “I opened that location on Main Street in 2000 and bought my location on the 10 access road (near Jennings Anderson) in 2004. It took a year to rehab the building, and we opened in 2005. Business was grand and I was very happy with that location.”
As times change, so does style. Kendrick works tirelessly to stay in front of the style curve. “Business was great and we were growing, but it was a different style then. It was more ranch décor. I’ve changed to more transitional and Hill Country contemporary, but I still do a lot of ranches that want that western look. I still do a lot of Tuscan and Hacienda style finishes also. In fact, now, we have moved into a business that really does it all.”
After placing her property up for sale, Kendrick moved the business to a smaller space closer to Boerne, but knew that it wasn’t a final destination. She continues, “I had the opportunity to move to this location – I had looked at it years ago before El Chaparral was in it and I’d always loved this building and always could see myself here, and now I’m finally here as of May. I had always felt that this would be a great furniture store because of its high ceilings and visibility. The spaciousness and the feeling of home makes it the perfect place to show furnishings in a home setting. People can envision it in their own homes. The rock walls and the antique flooring just enhances the furnishings and it’s just the perfect background.”
While you might hear the words “furniture store” and craft a mental image of what she carries, you’d be doing yourself a disservice to not go and see for yourself, because it is so much more. “Much of what we carry is custom furniture. In our design center, we have fabrics , wood samples, paint colors, flooring samples…we do it all. It’s not just a furniture store, it’s a full design center and that’s extremely important to me. Most of our items are custom furniture but we do have select lines that we bring in that are customize-able as well. You can choose your fabric or leather for almost everything. I’ve always been a collector of items, and when I see art or accessories that I love, I buy them hoping that other people will feel the same. It’s just so much more than somewhere to go and just buy a couch. It’s a complete experience and you will leave here with a truly custom piece of art.”
Kendrick, who has worked in and built her reputation in some of the finest subdivisions and residences in the area, including Cordillera Ranch and the Dominion, definitely doesn’t want her clients to feel that she is not available for people in all demographics. She continues, “Sure, I’ve done lots of work for very beautiful homes in Cordillera and the Dominion and Anaqua Springs, but I’m not limited to that. I’ve also worked with countless younger families that just knew what they wanted. It’s extremely rewarding for me to be able to work with a younger family and provide them with furnishings that I know will be heirloom pieces for the rest of their lives.”
With as much history has Kendrick has created in town, and with the number of relationships, her roots run deep. “Running a business in Boerne for 20 years has been very exciting because I’ve watched Boerne grow and develop from a small town to a cosmopolitan area now. Downtown Boerne is a magical and charming place filled with shops where you can buy anything that you want in Boerne now from local business. Shop Boerne first. You can pretty much buy anything you want here without having to go to San Antonio and that’s great. I love that we can support each other locally. I rarely have to go to San Antonio anymore, and I just love that. We have the convenience to be able to shop small and local and build a thriving economy.”
With a business history spanning decades, Kendrick also can look back at some of the challenges that she has overcome as a woman owned business-owner. “It’s been a challenge being a woman owned business. Most of my competitors are male owned and some of them are dear friends that I respect, and I think that they respect me because I’ve been tough and I’ve stuck it out and I’ve gone through the good times and the hard times. There have been tough times, that’s for sure. The economy fluctuates and it impacts me, and I’ve had to take some jobs that I might not have done in the past just so I can keep the lights on. I’ve been to some remote places, but I sure did it. A lot of businesses in Boerne that are owned by women are very successful and I’ve noticed it more and more every day. I’ve tried to shop them, encourage them, inspire them and I try to hire locally.”
Speaking of hiring, Kendrick credits much of her success to Judy French who is one of her associate designers, as well as her husband Rob. “My right hand is Judy French, and between us we figured that we have 84 years of experience. She owned 2 flooring stores and comes with expertise in not only the flooring, but tile and remodeling. Judy and her husband owned a custom home building business and she’s a huge asset to me. Also, working with my husband is great now that we have a 2 story building, and his office is upstairs! Rob does a lot of our IT work,the website, he handles all the media and photography. He’s my partner, my lover, my tower of strength and I couldn’t do it without him.”
Kendrick, Rob, the staff and the many, many clients that have made Catrina’s Ranch Interiors so successful are excited to welcome their new location and encourage you to swing by and learn more about the passion that these people have for their industry.